MAXXUSGE

In the post-epidemic era, people's health awareness has been significantly improved. During the epidemic prevention and control period, measures not to gather are called for, so that people who want to stay healthy through fitness can start exercising at home, which has promoted the expansion of the global home fitness market.

The recent popularity of six net red girls in China is a representative event that home fitness has become a popular trend; compared with China, the penetration rate of overseas fitness population is higher, and the demand for home fitness is also greater.

China is a major exporter of fitness equipment.

The repeated and superimposed impact of the epidemic has caused people to stay at home for longer, and has also driven a number of hot-selling home fitness equipment such as home treadmills, rowing machines, elliptical machines, exercise bikes, and dumbbells.

China has now become a major exporter of fitness equipment, relying on supply chain and cost advantages. According to the statistics of the General Administration of Customs, the compound annual growth rate of China's total export value of fitness equipment from 2017 to 2021 is 32.88%; in 2021, the total export value of China's treadmill and other fitness equipment is 8.945 billion US dollars.

In recent years, with the rise of emerging technologies such as artificial intelligence, AR, and VR, fitness equipment has developed from simple functional hardware to intelligent terminals that integrate fitness functions, health monitoring, multi-terminal interconnection, entertainment, and social interaction.

For sellers who want to enter the track of overseas fitness equipment, brand and intelligence are the mainstream development trends in the future. Sellers should lay out development strategies in advance in order to win in overseas markets.

According to Google Trends, U.S. consumers are increasingly in demand for fitness equipment as summer approaches, with searches for hula hoops up 590 percent and searches for yoga balls and resistance bands up 150 percent.

Cross-border sellers can develop products that meet users' fitness needs in a timely manner by segmenting market needs, improve product competitiveness, focus on brand building, shape brand image, and promote successful overseas sales.