MAXXUSGE

Under the guidance and support of national policies, thanks to the improvement of residents' income level and the continuous cultivation of the national fitness atmosphere, China's fitness industry will continue to develop rapidly in the future. It is estimated that the number of people participating in physical exercise will reach 440 million, and this number will increase year by year. China's fitness equipment industry has broad development space and market potential. So I know that the development potential of Chinese fitness equipment is huge, but where are these factors? In what ways can it be seen? This article organizes several summaries from which you can refer.

I. Overview
Fitness equipment is a kind of sports equipment used to help people with fitness needs achieve auxiliary exercise and physical fitness. There are many kinds of fitness equipment, which can be divided into free equipment, fixed equipment, aerobic fitness equipment and original fitness equipment according to the method of use. It can be divided into home fitness equipment, three types of commercial fitness equipment and outdoor fitness equipment.

2. Industry driving factors
1. Policy

In order to improve the quality of national health, in recent years, the state has issued a series of policies to promote the development of the sports and health industry, which has brought benefits to the development of China's fitness equipment industry and promoted the development of China's fitness equipment industry market.

2. Economy

In recent years, with the continuous enhancement of national fitness awareness and the strong support of national policies for the fitness industry, the market size of my country's fitness industry has continued to expand. As an important part of my country's fitness industry, fitness equipment will also usher in a broad space for development. Data show that in 2021, the market size of China's fitness industry will reach 78.6 billion yuan, a year-on-year increase of 10%. Among them, the offline fitness market is 416.9 billion yuan, and the online fitness market is 369.7 billion yuan.

Scale of China's fitness market in 2015-2021

3. Society

In recent years, with the improvement of people's living standards, residents' awareness of health and exercise has been continuously improved. In addition, the outbreak of the new crown epidemic has further promoted the growth of China's fitness population. According to statistics, in 2021, the number of fitness people in my country will reach 303 million, a year-on-year increase of 7.1%, and the penetration rate is 21.5%.

3. Industry chain analysis
1. Industrial chain

The upstream of the fitness equipment industry chain is mainly steel, rubber, plastics, monitors and other raw materials; the midstream is the production and supply of fitness equipment, the main products are treadmills, spinning bikes, elliptical machines, rowing machines, and the downstream is the sales channels and application scenarios.

2. Upstream analysis

Steel is the backbone of the national economy, the lifeblood of the country, and the material guarantee for the survival and development of the country. Iron and steel industry is an important basic industry of the national economy, an important symbol of national economic level and comprehensive national strength, and one of the main products of my country's iron and steel industry. With the transfer of international industries and the rapid development of the national economy, my country's iron and steel industry has made great achievements, and the output of iron and steel has continued to increase. According to statistics, my country's steel output will reach 1,336.668 million tons in 2021, an increase of 0.9% over 2020.

3. Downstream analysis

As one of the main demand areas for fitness equipment, gymnasiums have been expanding in recent years with the continuous improvement of Chinese residents' living standards and health awareness. Data show that in 2021, the market size of China's gym industry will reach 377.1 billion yuan, a year-on-year increase of 12.2%.

4. Industry development trends
1. The scale of the industry continues to expand

At present, the average urban household in my country has only 4 sets of fitness equipment per 100 households, and the penetration rate is less than 5%, which is lower than that of mature markets such as Europe and the United States. After 2016, the State Council raised national fitness to a national strategic level, the domestic fitness boom is on the rise, the maturity and fitness awareness of consumer groups are gradually improving, and the fitness equipment market continues to heat up. It is foreseeable that under the guidance of the continuous improvement of residents' living standards and national policies, the size of my country's fitness equipment market will continue to grow.

2. Development trend of smart products

With the continuous development of science and technology, the single mechanical fitness function of traditional fitness equipment can no longer meet the needs of users, and higher requirements are put forward in terms of entertainment, sharing, interactivity, science, and safety in the fitness process. The characteristics of intelligent fitness equipment are reflected in the characteristics of intelligent fitness equipment, safe and efficient fitness process. The fitness process is more interesting. Therefore, intelligent fitness equipment will be an inevitable trend in the development of the industry.

3. Deep integration of online and offline channels

As e-commerce platforms have gradually become people's daily consumption habits, more and more companies have begun to rely on big data to deeply integrate online and offline sales channels and establish an omni-channel sales model. Gym equipment is bulky. High transportation costs, low purchase frequency, and high after-sales service requirements. The combination of offline experience store and online drainage can promote the transformation and upgrading of enterprises, realize the rapid integration of online and offline, and finally complete the transformation from passenger flow to cash flow. In the context of new retail and post-epidemic, the deep integration of online and offline is an important direction for the development of the fitness equipment market.

my country's fitness equipment industry development status, industry upstream and downstream industry chain, in-depth analysis of competition models and key enterprises, reduce investment risks and operating costs, improve competitiveness, use various data analysis technologies to predict industry development trends, and timely seize market opportunities; details Please pay attention to the "2022-2027 China Fitness Equipment Industry Market Operation and Investment Planning Suggestion Report".