MAXXUSGE

In recent years, with the continuous development of my country's fitness industry, especially the outbreak of the new crown pneumonia epidemic, physical fitness has received more and more attention. The fitness industry has accelerated the penetration of the Internet, the Internet fitness has developed rapidly, and the fitness industry in my country has broad prospects.

Status Quo of the Fitness Industry
1. Market size of fitness industry

In recent years, the market size of my country's fitness industry has maintained a growing trend. In 2020, the market size of my country's fitness industry will reach 336.2 billion yuan, a year-on-year increase of 836.2 billion yuan. It is expected that the market size will further grow to 389 billion yuan in 2022.

2. Market structure of fitness industry

At present, fitness equipment, fitness clubs, studios and online fitness are the keys to the market size of my country's fitness industry, accounting for 49%, 36% and 15% respectively. Although the proportion of online fitness is not high, due to the impact of the epidemic, physical fitness has gradually received attention, traditional gyms have been affected, and the trend of online fitness has begun to improve.

3. Online fitness market size

In recent years, the online fitness market has continued to grow in size due to the rapid development of the Internet. Especially since the outbreak of the new crown pneumonia in 2020, big health has become a basic need for everyone. Physical fitness has attracted everyone's attention. With the penetration of the fitness industry, the online fitness market has grown rapidly. Data shows that in 2021, the scale of China's online fitness market will reach 369.7 billion yuan, a year-on-year increase of 17.5%. It is estimated that the size of China's online fitness market will exceed 400 billion yuan in 2022.

4. Online fitness market structure

In terms of market structure, China's online fitness market mainly includes online nutritional food, online fitness equipment and clothing, online fitness IoT and its online fitness memberships and courses.

Data show that in 2021, my country's online fitness market will account for a large proportion, reaching 53%; secondly, online fitness equipment and clothing will account for 39%. The online fitness IoT, online fitness membership and class market accounts for 8% and 1% of the online fitness market.

The development prospect of fitness industry
1. Policies to promote the development of the fitness industry

In recent years, China has introduced various policies to promote the development of sports and announced various plans for niche sports industries to encourage the innovative development of the sports and fitness industry. In 2020, the new coronavirus swept the world. In order to reduce the impact of the epidemic on sports, China has issued the "Notice on Vigorously Promoting Scientific Fitness Methods at Home", encouraging residents to exercise at home and promoting the development of home fitness, Internet fitness and other fields. In 2021, China announced policies such as the "Implementation Plan for the National Fitness Facilities Compensation Project during the 14th Five-Year Plan Period" to encourage all employees to exercise. It is expected that under the promotion of policies, the development of China's fitness industry will develop rapidly and promote the market development of the fitness industry.

2. The increase in the number of sports participants has promoted the development of the fitness industry

In recent years, with the improvement of living standards of Chinese residents and the tempering of the new crown pneumonia epidemic, people's health awareness has gradually increased, and the number of people who regularly participate in sports in China is still gradually increasing. As of 2020, the number of people who regularly participate in sports in my country is as high as 435 million, an increase of 27 million over 2019 and a year-on-year increase of 6.62%. It is expected that the number of sports participants will continue to increase, which will contribute to the development of the fitness industry.

3. Smart fitness equipment promotes the development of fitness industry

With the popularization of the Internet and the improvement of the level of science and technology, the intelligence of fitness equipment has been continuously improved, which not only improves the entertainment of fitness equipment, reduces physical fatigue, but also pays more attention to the safety and personalization of fitness equipment. At the same time, under the premise of data collection, the relevance of smart fitness equipment and APP can improve the stickiness of fitness users, deeply tap the potential needs of customers, and continue to promote the development of the fitness industry.